It lifts the good nights as much as it prevents the bad ones.
What Three Cheers is, in two minutes.
A Three Cheers Night – or Day
Patrons in good form, laughing, a bit of dutch courage in them, having the kind of night they'll bring up again for years. Waking up the next morning feeling fresh, and glad they went out.
Staff enjoying it as much as the guests. Warm, switched on, part of the room rather than policing it. Respected, safe, and working as a team.
Everyone walking out having had one of the good ones.
The Costs Nobody Counts
Venues don't over-roster a quiet night. They watch pour costs. But the biggest leak is the one nobody counts: the patrons already inside.
One person asked to leave takes their group with them. Others quietly decide they've had enough and head home early, and the room loses a little energy each time. Neither shows up in a report. Both are money out the door, every night.
None of it is inevitable. Most venues intervene too late, once there's already a problem. Three Cheers moves the moment of contact much earlier, when it's easy, positive, and guests welcome it. The result is fewer escalations, stronger rapport, and nights that run the way they should.
Proven Results
Deakin University Trial – Oxford Art Factory, Sydney (2017 - 2019)
- Approaching Intoxication ↓ 55%
- Intoxication ↓ 75%
- Violence – complete cessation
- Aggression ↓ 80%
- Bar Revenue ↑ 5%
View the full report.
"Since adopting Three Cheers (SASH), we’ve seen a measurable decline in ATLs for any reason, and an increase in staff and guest satisfaction. I recommend Three Cheers for any licensed premises.” — Mark Gerber, CEO & Licensee
Twin Towns Case Study
From sceptical to fully onboard.
Hear it from the staff and management who were hesitant at first — and became advocates after seeing the results firsthand.
Click to watch the 60-second case study summary.
What Twin Towns found:
- Fewer guests reaching the point of needing an Ask-to-Leave
- Groups staying together longer
- Smoother ATLs when required
- “They’re drinking the same amount — possibly even more.” - Nathan Smith, Operations Manager
Watch the full 10-minute case study.
NSW Parliament
In its 2019 report on Sydney’s Night-Time Economy, the NSW Parliament’s Joint Select Committee recommended that venues be incentivised “to engage in additional RSA programs such as the Three Cheers program” (Recommendation 30, p 51).
The Three Foundations — MAW
Mood
Emotional contagion is an established concept in neuroscience and psychology — emotions spread unconsciously from person to person. In a venue, staff mood directly shapes patron behaviour. When staff engage warmly and positively throughout, that feeling spreads through the room. Three Cheers trains staff to use this deliberately.
Assist
Good intentions aren't enough. Staff need a practical system for proactively guiding guests — offering water, reading the room, managing mood, and intervening early before situations develop. Assist is the operational layer that puts Mood and Water into action.
Water
Alcohol dehydrates faster than most people realise. As hydration drops, guests experience reduced clarity, irritability, cognitive and physical shifts that resemble and accelerate intoxication. Early, proactive hydration prevents these effects — keeping guests clearer, happier, in the venue, and in control of their night.
How It Works
Prevention, not enforcement.
- Early Contact — Staff engage guests positively from the moment they arrive, building rapport and setting the mood for the night ahead.
- Proactive Hydration — Water is offered in proportion to alcohol consumed, early and consistently throughout the night, keeping guests clearer and in better spirits.
- Goodwill Built — Guests who feel genuinely looked after respond better. If intervention is needed later, it is accepted rather than resisted.
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Groups Stay Together — Fewer ATLs means fewer broken groups. More people onsite, longer. Revenue protected.
What Changes
For your venue:
- Fewer incidents and escalations
- Reduced Ask-to-Leaves
- Reduced patrons taking themselves home early
- Groups kept together and onsite longer
- Increased bar revenue
- Stronger community and compliance position
- Better next-day guest sentiment and repeat visitation
For your staff:
- Less stress and burnout
- Stronger guest rapport
- Smoother, more predictable nights
- Clearer framework for difficult situations
- Improved team morale
A Manager Who Came Up Through Security
A former security guard — now venue manager — shares what changed when Three Cheers was introduced.
Why Three Cheers
The name comes from three wins: better for patrons, better for business, better for the community.
Better for patrons. People stay clearer, in better spirits, and in control of their own night. They get home in good shape and wake up glad they went out, rather than paying for it the next day.
Better for business. Fewer incidents, fewer Ask-to-Leaves, groups staying together and staying longer. Staff who enjoy their shifts and stay in the job. Revenue up rather than down.
Better for the community. Everyone who walks out of a venue takes their state with them. People who leave clearer and in better spirits are easier on the street, easier on transport, and easier on the people around them. They're also in better shape the next day, at work and at home. What happens inside a venue doesn't stop at the door.
What Great Hospitality Is Really About
Great hospitality has always been about care — for the experience, the atmosphere, the drinks, the food, and the people you're serving. Looking after your guests isn't a compliance obligation. It's the highest expression of what hospitality is. Three Cheers is built on that principle.
The Training
Special Alcohol Service in Hospitality (SASH) is the course that teaches the Three Cheers system.
SASH Full Course – Online · 10 scenarios · 60–90 minutes
The complete system. All 10 real-world service scenarios — giving your team the full toolkit to manage guests proactively and confidently.
From $149 + GST per staff member*. View full course details →
To order or enquire, email us →
SASH Basics – Online · 2 scenarios · 35–50 minutes
The core frameworks and two essential scenarios. Ideal for fast onboarding, seasonal staff, or refresher training.
From $99 + GST per staff member*. View course details →
To order or enquire, email us →
In-Person Workshop
For best results, pair the online course with a follow-up workshop. We recap the training, run demonstrations, and work through real scenarios with your team via role play — bringing the system to life on the floor.
Available in Sydney, regional NSW and interstate. Email us to discuss.
*Volume discounts available beginning at 3 courses.
Not sure which suits your team? Get in touch and we'll work it out together.