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The 3Cheers System:

Stops Ask-to-Leaves before they’re required.
Stops entire groups walking because one guest no longer has to go.
Stops friction escalating between staff and patrons.
Stops violent incidents.
Stops revenue leaking through early departures and broken groups.
Stops staff burnout caused by difficulties managing guests.
Stops issues spilling beyond your venue doors.

Improves staff–guest rapport.
Keeps groups intact longer.
Makes nights smoother and more controlled.
Leaves guests feeling better at the time, and the next day, increasing repeat visitation.

The better it’s implemented, the stronger the results.

Better for patrons and staff.
Stronger for business.
Safer for the community.

Twin Towns Case Study

From sceptical to fully onboard.

Click the image above to watch the 60-second case study summary in their own voices.
Watch the full case study here for implementation + results.

Twin Towns saw:

Fewer guests reaching the point of needing to be asked to leave
Stronger rapport
Groups staying together longer
Smoother ATLs
Lifted safety
“They’re drinking the same amount — possibly even more.”

Proven Results: Deakin University Case Study

A 2017–2019 pilot trial overseen by Deakin University at the Oxford Art Factory — one of Sydney’s leading live-music venues — found through comparing Incident Register, revenue, and interview data, that the 3Cheers System resulted in:

Approaching Intoxication ↓ 55%
Intoxication ↓ 75%
Violence ↓ 500% (complete cessation)
Aggression ↓ 80%
Bar Revenue ↑ 5%

Venue managers reported:

Better guest experiences and higher staff morale
Stronger venue–community relationships and reduced compliance issues

Click here to view the full report, including interviews with venue management and security.

The 3Cheers System

A hospitality-first method that combines proactive hydration with positive guest interaction.

By guiding guests early — in a way they genuinely welcome — staff build rapport, prevent and de-escalate issues, keep groups together, reduce Ask-to-Leaves, and make any required ATLs smoother.

Teams learn the system through the SASH course.

Why 3Cheers Works

Body
Alcohol dehydrates faster than most people realise. As hydration drops, guests show signs associated with intoxication and experience reduced clarity, sociability, and mood.

Early hydration prevents — and can reverse — these shifts, keeping guests clearer and more balanced.

Mind
Early positive engagement makes guests naturally receptive to hydration throughout their visit.

Mood lifts. Harmony improves. The reduced number of Ask-to-Leaves become easier for everyone involved.

What Makes 3Cheers Different

Most venues offer water late — when behaviour has already shifted.

3Cheers guides hydration early, positively, and consistently across real service scenarios. Guests welcome it. Staff apply it naturally.

The result is fewer escalations, more accurate intoxication decisions, stronger rapport, and smoother service — across venue types and patron personalities.

💧 Russell Crowe's Tip to Ed Sheeran is a 3Cheers Foundation

This story by Russell Crowe demonstrates the benefits of staying hydrated while drinking alcohol, versus the consequences of not.

Watch now ➔ here

The SASH Course

How to Implement the 3Cheers System

The SASH Course shows how to apply MAW & SMILE across 10 common, real-world service scenarios — giving your team practical, additional skills that keep guests safe, happy, and hydrated, while supporting smoother service and stronger venue performance.

Core Frameworks (MAW + SMILE):

MAW: Mood, Assist, Water
SMILE: Socialise, Manage, Identify, Leave it, Enjoy

10 Scenarios:

The Doors – Welcoming guests to set the mood while assessing for intoxication or behavioural risks.
On the Job – Applying MAW and SMILE during everyday service.
Save from Intox – Early intervention to prevent patrons from becoming intoxicated.
Time to Go – Guiding patrons to leave safely and respectfully when required.
One Bad Apple – Assisting an at-risk guest while keeping their group onside.
Water Only – Restricting patrons to water when needed and assessing their condition.
Second Opinion – Collaborating with colleagues to ensure correct decisions on intoxication.
The Party Group – Keeping groups happy and together for as long as they want.
Temperature Rising – Defusing escalating energy or tension before problems arise.
The Rake – Moving through the venue to engage guests, spot risks, and handle issues proactively.

Preview the first 3 lessons for free. Click "Preview Now" or on the Course Curriculum below.

Quick to complete and easy to apply, the SASH course delivers fast results for your venue and staff.

Testimonials

Oxford Art Factory, Sydney

“Since adopting Three Cheers (SASH), we’ve seen a measurable decline in ATLs for any reason, and an increase in staff and guest satisfaction. I recommend Three Cheers for any licensed premises.” — Mark Gerber, CEO & Licensee

Solotel Group

“Our team has successfully reduced ‘Ask to Leaves’—SASH training works.” — Natasha Brennan, Operations/HR Manager

Prince of Wales Hotel and the Gulgong Liquor Accord

“We put SASH into action on our toughest night of the year and had a smooth, incident-free shift—patrons even thanked us for the change.” – Rowena Ellis, Licensee, Prince of Wales Hotel & Coordinator, Gulgong Liquor Accord

The Orient Hotel, Sydney

“Immediate reduction in alcohol-related negative incidents, increased revenue, and improved staff retention.” — James Stevenson, General Manager/Licensee

Vulcan Hotel, Sydney

“Easy to follow, this training helps us provide a safer, more enjoyable environment for everyone.” — Anj Hernandez, Hotel Manager

Tiva, Sydney

“Our team found the psychological tactics especially valuable for handling difficult situations.” — Jasmine Selmann, Venue Supervisor

Video Testimonial

Hear from a former security guard turned venue manager on how Three Cheers helped improve guest safety, boost revenue, and strengthen staff teamwork.

NSW Parliament

In its 2019 report on Sydney’s Night-Time Economy, the NSW Parliament’s Joint Select Committee recommended that venues be incentivised “to engage in additional RSA programs such as the Three Cheers program” (Recommendation 30, p 51).

💻 SASH Online Courses

SASH – BASICS

Bite-sized sections — total 35–50 minutes.
Covers SASH’s core MAW + SMILE frameworks and two key scenarios:
• On the Job — applying the system during everyday service
• Save from Intox — early intervention to prevent intoxication

SASH – FULL COURSE

Bite-sized sections — total 60–90 minutes.
Applies SASH’s unique theory to 10 real-world venue scenarios, giving staff the full set of skills to manage guests proactively and confidently.

📩 Contact us for a tailored quote.

Not sure which course or mix suits your team? Get in touch to discuss.

Frequently Asked Questions

Q: Is SASH fully online?
A: Yes—complete anywhere, anytime 24/7 on desktop, laptop, tablet, or smartphone. In-person training is also available by request. [Email Us for a quote.]

Q: How long do the courses take?
A: Each course is delivered in short, bite-sized sections that can be completed all at once or at your own pace.

SASH – FULL COURSE: 17 sections (approx. 60–90 minutes total)
SASH – BASICS: 10 sections (approx. 35–50 minutes total)

Q: How long does it take to implement 3Cheers in a venue and see results?
A: Implementation is quick—basically as long as it takes your team to complete the course. You can be up and running from day one, with results improving as you go.

Q: Are bulk discounts available?
A: Yes, see pricing section below.

Q: Want a demo?
A: Click here to “PREVIEW” the first few lessons in the Course Curriculum. If you’d like a closer look before implementing 3Cheers, get in touch and we can arrange limited trial access.

Q: Other questions?
A: Email us to get in touch.

Pricing

SASH - Full Course

From $149 + GST per staff member

Volume pricing is automatically applied based on the number of seats purchased.
If you purchase an amount between tiers (e.g. 30 seats), pricing is calculated at the exact per-seat rate for that quantity.

Indicative volume pricing (per seat):

1 seat — $149
3–9 seats — from $132
10–19 seats — from $115
20–49 seats — from $100
50–99 seats — from $81
100–499 seats — from $55
500–999 seats — from $33
1000+ seats — from $20

Volume discounts apply per venue and can accumulate over a 12-month period.

SASH - Basics

From $99 + GST per staff member

Designed for rapid onboarding and refresher training.
Bulk pricing is calculated precisely based on the number of seats purchased.