Three Cheers Training has not always been a training organisation.
In 2009 we began developing what our SASH course is today when a venue contracted us to manage their Responsible Service of Alcohol (RSA) with the stated mission to stop their best spending patrons from being Asked to Leave (ATL) for Intoxication or for Approaching Intoxication.
We set about the task of developing techniques to achieve this, which today makes up the SASH course. Through much trial and error we found that by hospitably interacting with patrons and assisting them to not reach intoxication a number of other things began to happen too;
- All incidents began to fall, not just ATLs for Intoxication or for Approaching Intoxication but also incidents of Violence and Aggression.
- Patrons responded positively to the methods we deployed and viewed them as an increase in their hospitality experienced i.e. they were happier for it.
- Due to patrons being kept onsite for longer together, the venue saw an increase in revenue.
Other venues then began hiring us where we found SASH gave the same great results. This showed that the techniques worked on all patrons in the same way regardless of their demographics. SASH achieves this by focusing on managing patron physiology and psychology, something that we all as humans share.
After 3.5 years of providing our own SASH trained staff to venues we decided to become Three Cheers Training with the aim of having a bigger positive impact on the industry.
We now train venues through SASH so that they may deploy the techniques themselves all week long, not just the busy nights when we used to be there. It also allows for venues to do so more cost-effectively as they don’t have to hire outside staff.
We’ve since guided a number of venues successfully through the Three Cheers SASH Program, the process of training the course and implementing it into operations.
SASH is such that venues get back the results that they work for i.e. they get out of it how much they put in. This can be shown in the recent university supervised trial that was conducted where over the course of a year the trial venue decreased combined incidents by 56% whilst seeing a 5% increase in bar sales revenue.
Contact us today and allow us to assist you to get your own strong results.