I highly recommend the Three Cheers Training (SASH) program to anyone working in alcohol service and hospitality. Since adopting the program into our staff and security mode of operations, we have seen a definite and accountable decline in all ATL’s and other anti social behaviour. I see Three Cheers (SASH) as an essential addition to the successful and safe running of any licensed premises no matter where you are located. It will assist all operations to becoming more hands on and welcoming, which in turn gives patrons the intended positive experience venues want them to have. In short it gets you the results you need. It’s a big thumbs up from the OAF! – Mark Gerber, CEO and Licensee

“I was looking for a course that my staff could complete over and above the regular Responsible Service of Alcohol. We needed to be able to come to work, provide an enjoyable experience for our customers and enjoy the shift without being the fun police!

I found the SASH (Special Alcohol Service Hospitality) course and instead of just doing it as a lone venue all the Gulgong Liquor Accord venues decided to do it together. The feedback from the overall experience from all participating venues has been positive.

The structure of the SASH course is great, being able to complete the course in your own time online and then finish with a visit from the trainer (Sam) to rehash in the Onsite Workshop.

Our first experience with implementing SASH into the venue was not long after we completed the course and is normally the hardest shift of the year – after the local country race meeting!

I can honestly say we implemented MAW (acronym from the course) and along with everything we learnt through the course had a very enjoyable and successful night, incident free. The patrons also noticeably appreciated the change with many surprisingly thanking us for it.”

– Rowena Ellis, Licensee and Owner of Prince of Wales Hotel, Gulgong, and Coordinator Gulgong Liquor Accord

“I happily recommend this (SASH) training. Our managers, security and bar staff have been using their newfound approach and successfully have reduced the numbers of ATL’s.

Thanks to the team at Three Cheers Training, keep up the good work!”

Natasha Brennan, Solotel Hospitality Management – Operations/Human Resources Manager

“Licensees and Senior Staff from ten pubs in the Rocks Precinct completed the ‘Special Alcohol Service Hospitality’ (SASH) course with Three Cheers Training as a collective initiative. As the Chairman of the Rocks Liquor Accord, I could not recommend this training enough. Feedback from all venues has been very positive and by following through with initiatives highlighted in the course, we have seen a marked difference in the general attitude and behaviour of patrons in the area. We have also all managed to keep patrons inside our venues longer, which has had a positive effect on cashflow and helped the overall image of pubs in the Rocks. I would encourage all operators to pro-actively undertake this training.”

 James Stevenson, Licensee of the Orient Hotel and Chairman of the Rocks Precinct Liquor Accord

From December 1, CBH will drop to Tier 2 restrictions, and general manager, Steven Speed, says this is “in no small part thanks to the hotel’s updated and innovative RSA process”.

Industry news service TheShout reported in Ocober 2012 about CBH’s successful downgrade in the OLGR Strike ratings. Steven Speed is referring to Three Cheers Training’s (formerly MODkNIGHTS) ‘Special Alcohol Service Hospitality’ patron management techniques 

“The (SASH) course content, components and practical examples were well received by all the participants and the Accord has had very positive feedback from its member venues.

We are extremely pleased that 76 staff successfully completed the training course from 19 venues. Thank you for the flexibility provided by your company to enable these venues to participate over the 13 sessions.

The major value of the training, according to the participating venues, was the whole of business approach fostered by the course and the importance of creating a team approach for the best practice for harm minimisation in these venues. The training added a positive mindset to management and frontline staff to host their patrons with new confidence and better equipped them with a proactive skill set.

The Accord would like to follow up on the training with the venues and Three Cheers Training in the coming months at an accord meeting to discuss the value of the training and progress further sessions as required at that time. This may also lead to further tailored training for individual venues.

On behalf of the Accord Executive please accept our thanks and gratitude for working with us to enable delivery of the training, as said it was well received and we have no hesitation in recommending the training to other accord’s across NSW.”

Douglas Grand, Chief Executive Officer, Kings Cross Liquor Accord

“The (SASH) course is excellent, firstly in reiterating our responsibility under the Liquor Act. Secondly, the course’s emphasis on good customer relations and keeping patrons hydrated reduces the intoxicating affects of alcohol & provides a better customer relationship with our Licensed Premises. It keeps us from having to ask intoxicated customers to leave (and losing them and their friends) then having them put on the streets which may not be as safe as in our licensed premises. So, customers become more likely to be regulars, they stay longer, they spend more, we make more money and they are safer and in better health for it. Sam Coffey and his team provide an excellent course. I recommend it.”

Tal Chalak, Licensee ‘le panic Nightclub’ & Director of ‘Candy’s Apartment’, Kings Cross

“Since implementation of Special Alcohol Service Hospitality (SASH) there was an instant drop in the ATL’s and an increase in revenue. I believe these results are due to incorporating SASH into our hotel management and security procedures.”

Adam Williams, General Manager and Licensee, Tea Gardens Hotel, Bondi Junction

“The SASH training was invaluable in educating our staff. Both the theory and practical skills learnt have empowered our frontline staff to host our guests in a positive environment and provide genuine hospitality. The results have been amazing.”

– Greg Turton, GM / Licensee ‘World Bar’, Kings Cross

“Thank you for taking my management team through the Special Alcohol Service Hospitality (SASH) course.

In preparation for the legislated changes to the Liquor Act, the course provided my team with a timely refresh on Responsible Service of Alcohol requirements in an engaging format.

The team found the components of the course that dealt with practical examples and solutions to real life situations extremely valuable. The SASH course has added another layer of knowledge depth and confidence to each of the team members.

I’d recommend the SASH course to any venue looking to take the next step in equipping managers, RSA marshals, security guards and venue hosts with the most current information and practical, hospitality focused solutions.”

Chris Jolliffe, Licensee/General Manager, Sugarmill Hotel 

“Running a “high risk venue” in Kings Cross you have to be on the ball with every facet of compliance. This course teaches you in simple concepts important Responsible Service of Alcohol principles, such as clear definitions of what it means to be intoxicated, how to prevent patrons from becoming intoxicated, and what to do when a patron does become intoxicated.

The (SASH) course is fun to attend with role-playing sessions mixed in along with the training, and is useful for everyone in the hospitality industry from casual bar staff and RSA marshalls through to senior management. Even experienced operators will walk out of the course having learned a thing or two. I highly recommend the course to any venue operator. Not only does it show the government authorities that you are being proactive with your training, it teaches you simple principles that will allow you to stop your patrons becoming intoxicated, keep them in your venue longer, and ultimately improve the profitability of your venue.”

Michael Bray, Group General Manager, Duggan Family Hotels

“The SASH course was a most valuable tool that has since been implemented in Hugo’s Lounge.

It’s great to see without direction from myself trays of water going through the venue for patrons to consume.

I personally enjoyed the psychological part of the course and dealing with customers.  The role plays were fun and relevant to our operations.

I would recommend the course to anyone in hospitality and alcohol related service.”

Adam Hart, General Manager, Hugos Lounge