Three Cheers Training gets its name from the course it exclusively offers. The course, “Special Alcohol Service Hospitality” (SASH), provides big wins for Patrons, Business (the licensed venues, their staff, the industry as a whole), and the Community both locally and more broadly.
The three wins equals Three Cheers – Cheers to Patrons, Cheers to Business, and Cheers to the Community.
Proper implementation of SASH;
- Improves venue safety for both patrons and staff
- Improves hospitality patrons experience
- Improves staff enjoyment in their roles
- Increases protection of venue investments from liquor law breaches
- Improves safety in the local community and further upholds the local amenity
- Improves venue’s relationships with authorities e.g. the police
- Improves the overall product of the venue on offer to the marketplace
- Increases profit in venues, particularly those that already do a good trade
Better for Patrons
When managed thoughtfully, knowledgably and above all else with a hospitality mindset; patrons simply have a better time in licensed venues.
The “Special Alcohol Service Hospitality” (SASH) course provides tools and methods to licensed venue staff that allows them to affectively assist patrons to not reach intoxication whilst keeping them in good humour so that they enjoy their time more in a safer drinking environment. Patrons also importantly avoid conflict with each other and the staff themselves.
Staff interacting with patrons in a positive manner with an emphasis on hospitality manages the mood of the crowd, keeping them upbeat and in a positive frame of mind. This improves the atmosphere and culture of any licensed venue. This approach also goes a long way to providing safer streets around licensed venues for your patrons and protecting the local amenity of the area.
One of the big things you’ll notice from proper implementation of Special Alcohol Service Hospitality is how much patrons end up appreciating it and how much they’ll tell you so.
Better for Business
The bottom line for business is profit and implementation of “Special Alcohol Service Hospitality” (SASH) into a licensed venue has been shown to improve a venue’s revenue whilst also increasing protection against liquor law breaches, which can result in penalties that have further negative financial consequences.
Other positives include; customer satisfaction increasing, groups staying together longer thus allowing for potential food and beverage revenue to be captured, the culture and reputation of a venue improving thus making it a more desirable place for patrons to go and remain.
Proper implementation of SASH makes a licensed venue the safest place for people to drink alcohol, we believe safer than home functions etc.
Liquor marketers, venues and industry bodies all benefit from implementation of Special Alcohol Service Hospitality.
Better for the Community
The primary benefit the community receives from venues implementing “Special Alcohol Service Hospitality” (SASH) is that patrons leave their venues in good shape and a good frame of mind, which translates to safer streets around the venue and protection of the local amenity of the area. Venues that implement SASH into their operations will have patrons hitting the streets in a more cognitive, positive, civilised frame of mind, making for a safer community.
The broader, medium to long term benefit for the community is the potential change in the Australian drinking culture. It would create a positive trend in the nation’s health and translate to a financial benefit to government and the community.