The bottom line is that traditional patron management techniques cost licensed venues revenue. Not only have they controversially led to restrictions being imposed on the industry by the authorities, things like decreased trading hours, but they also don’t make the most of what we’ve already got coming through our doors. The traditional techniques need to evolve to what’s been shown to be the best patron management techniques now in operation.
The new, improved techniques noticeably surpass traditional techniques. They seek to maximise;
- Revenue / profit
- Hospitality patrons experience
- Sustainability of drinking culture
- Venue’s overall service on offer to the marketplace
- Staff enjoyment in their roles
- Protection of venue from liquor law breaches
- Venue safety for both patrons and staff
- Safety in the local community and the local amenity
- Venue’s good relationships with authorities e.g. the Police, Liquor & Gaming NSW
Getting patrons onsite is one thing and once that’s done the next step is keeping them there spending money, most importantly having a good, safe time so that they want to stay and then later come back again.
The improved patron management techniques may initially increase workload, but in the long run, over the course of a day’s or night’s trade, it decreases the amount of work needed to be done and makes life a whole lot easier for all involved.
Contact us today for more information.