In short; A person is intoxicated if their speech, balance, behaviour OR coordination is noticeably affected by the consumption of liquor.
Noticeably is the key word here. It means basically that intoxication is obvious. (*Signs of intoxication at base of post)
On a vertical scale where the bottom is sobriety and the top is being in the hospital getting one’s stomach pumped, the definition of intoxication is a few rings down from that top notch.
A considerable area below the line of intoxication is what we call “merry”, a zone where patrons are having a great time, they’re no doubt feeling the effects of the alcohol but are not exhibiting any clearly noticeable signs as per the definition.
Correct management of patrons in the merry zone can assist them to stay there without reaching intoxication.
We seek to assist patrons not to reach intoxication because;
- its the law to not allow them to
- we have a responsibility of care
- it’s bad business to do so as it;
- leads to probable regrets the next day for the patrons from over consumption e.g. via the effects of hangovers
- ultimately leads to burn out i.e. non-sustainability of drinking culture in individuals
- makes the venue more unsafe as well as the venue’s surrounds, which leads to all types of problems as well as pressure on the industry from the community represented by it’s government’s officials
- does not maximise potential revenue
How do we effectively assist patrons from crossing this line without them complaining of living in a nanny state or accusing us of being over-bearing?
With the right knowledge and tools it’s easy to do so in such a way that patrons actually find the management improves their hospitality experience.
This comes from correctly implementing the Three Cheers SASH Program.
Contact us today for more information.
*Some examples of what noticeably affected Speech, Balance, Behaviour, Coordination looks like;
SPEECH – Slur words, talk in rambling or unintelligible sentences, are incoherent or muddled in their speech
BALANCE – Are unsteady on their feet, stumble or bump into people or objects, sway uncontrollably or cannot stand or walk straight
BEHAVIOUR – Become rude, aggressive, or offensive, are unable to concentrate or follow instructions, become boisterous or pester others.
COORDINATION – Fumble to light a cigarette, have difficulty in counting money or paying, spill or drop drink, have difficulty in opening or closing doors