‘MAW Service’ is a fundamental part of the ‘Special Alcohol Management Service’ (SAMS) courses. It’s what SAMS advocates the implementation of as a foundation of service in all licensed premises. 
Doing so effectively will see all the benefits of the training realised.
MAW, pronounced “more”, is an acronym; where M stands for ‘Mood’, A stands for ‘Assist’, and W stands for ‘Water’.
Mood – We mindfully seek to manage the mood of our patrons, both individually and as a whole. Setting up an environment of polite hospitality is key to managing the ‘Group Dynamics’ of the crowd, both the staff and the patrons, in the venue. Treating patrons how you’d like them to behave is another key component.
Assist – Alcohol effects the frontal lobe of the brain which is basically where we make a lot of our good decisions from. When this area of the brain is effected; patrons behave more emotionally, they lose their inhibitions and also act more impulsively. We proactively assist patrons to make the right choices so that they have a great time out with fond memories of it later.
Water – Alcohol dehydrates the body at a rate of 120ml per standard drink (10 grams of pure alcohol) a patron has. Dehydration is linked to decreased cognitive ability, increased irritability, development of a negative outlook by the drinker and is also a strong cause of the dreaded hangover. This is why we actively seek to keep patrons hydrated.
To learn more about ‘MAW Service’ and how to successfully implement it into a venue, contact us now to enrol in a ‘Special Alcohol Management Service’ (SAMS) course.