On Sunday 3 July 2014, Ben Pike of the Sunday Telegraph wrote a positive piece on the ‘Special Alcohol Management Service’ course taught by Three Cheers Training. The article, the online version of which appears below, gives particular mention to the training of Security Guards in Kings Cross and the positive effects of this.
Kings Cross turning its tough bouncers soft and cuddly
- EXCLUSIVE: BEN PIKE
- THE SUNDAY TELEGRAPH
- JULY 13, 2014 12:00AM
THEY’RE the hard men of Sydney’s glitter strip, deciding who gets in and keeping the peace at some of the city’s party hot spots.
But bouncers and hotel staff in Kings Cross are getting a makeover, replacing their iron fist with a velvet glove in an effort to improve their image and attract more partygoers.
The Kings Cross Liquor Accord has engaged a company to teach hotel staff in 19 venues how to better deal with patrons by not standing over them, welcoming them and engaging in chitchat throughout the night.
The friendlier approach is also being embraced by other nightspots around the city and Parramatta.
KCLA chief executive Doug Grand said the move was part of an overall strategy to reduce violence at the notorious strip.
“The improved focus by venue staff to what is happening in their venue is obviously a catalyst which rubs on to the security guards,” he said.
“It’s about interacting with crowds on a more regular basis to decrease any risk. Security guards have a big role to play.”
High-risk venues such as Goldfish, World Bar, Hugos Lounge and the Bourbon have all been involved in the program, which came in alongside the 1.30am lockout and the use of ID scanners.
Mr Grand said venues have lost about 40 per cent of their trade since the law changes and it’s hoped the charm offensive will help attract some patrons back.
Some venues have even resorted to hiring “friendly girls” to do ID scans in order to “soften up” the image.
Three Cheers Training director Sam Coffey said the previous approach was not getting results.
“It is about managing the mood of a venue … and not standing over people,” he said.
“Keeping people hydrated and communicating with them is very important.”
In the past two years the number of assaults in Kings Cross clubs and pubs dropped 30 per cent, according to the NSW Bureau of Crime Statistics.
Assaults in the Sydney local government area dropped by only 15 per cent during the same period.