Elevate Your Venue’s Performance with SASH

Our training transforms the drinking experience—for both patrons and staff—using the proven SASH framework. Quick to deploy and affordable, SASH empowers your team, boosts revenue, and enhances safety. Scroll down to discover how we help venue owners, managers, and decision-makers thrive.

Trusted by Industry Leaders

Oxford Art Factory, Sydney

“Since adopting Three Cheers (SASH), we’ve seen a measurable decline in ATLs and anti-social behaviour. Essential for any licensed premises.” — Mark Gerber, CEO & Licensee

Solotel Group

“Our team has successfully reduced ‘Ask to Leaves’—SASH training works.” — Natasha Brennan, Operations/HR Manager

Prince of Wales Hotel and the Gulgong Liquor Accord

“We put SASH into action on our toughest night of the year and had a smooth, incident-free shift—patrons even thanked us for the change.” – Rowena Ellis, Licensee, Prince of Wales Hotel & Coordinator, Gulgong Liquor Accord

The Orient Hotel, Sydney

“Immediate reduction in alcohol-related assaults, increased revenue, and improved staff retention.” — James Stevenson, General Manager/Licensee

Vulcan Hotel, Sydney

“Easy to follow, this training helps us provide a safer, more enjoyable environment for everyone.” — Anj Hernandez, Hotel Manager

Tiva, Sydney

“Our team found the psychological tactics especially valuable for handling difficult situations.” — Jasmine Selmann, Venue Supervisor

Video Testimonial

Hear from a former security guard turned venue manager on how Three Cheers helped improve guest safety, boost revenue, and strengthen staff teamwork.

Proven Results: Deakin University Case Study

A 2017–2019 pilot at a bustling Sydney venue (overseen by Deakin University) revealed:

  • Approaching Intoxication ↓ 55%
  • Intoxication ↓ 75%
  • Violence ↓ 500% (complete cessation)
  • Aggression ↓ 80%
  • Bar Revenue ↑ 5%

Venue managers reported:

  • Better guest experiences and higher staff morale
  • Stronger venue–community relationships and reduced compliance issues

“We were already running a tight ship, so I didn’t expect big changes. But the results from Three Cheers were undeniable—intoxication dropped, violence stopped, and the whole place just felt better. Staff were more confident, patrons more relaxed. It’s made a lasting impact on how we manage our venue.” — Mark Gerber, CEO & Licensee, Oxford Art Factory

Click here to view the full Deakin University report.

Featured Videos

💧 Russell Crowe's Tip = The Three Cheers Way

What Russell shares with Ed Sheeran captures a core foundation of our approach: hydration. It’s a simple shift that helps patrons have a safer, better night—and wake up fresh the next day.
Watch now ➔ here

The Smarter Way to Serve

Want to increase revenue, reduce intoxication, and boost team morale? This short video covers the why, what, and when of the Three Cheers approach—designed to deliver better nights and better business.

👉 Ready to see the difference at your venue? Start with SASH.
Watch now ➔ here

Why Choose SASH?

SASH (Special Alcohol Service in Hospitality) combines theory with ten real-world scenarios to equip your staff with:

  1. Advanced Patron Management & Staff Development
    • Fast-track new hires with proven techniques.
    • Refresh veteran employees’ skills and confidence.
  2. Revenue Growth & Profit Maximisation
    • Increase bar sales by promoting responsible hydration.
    • Improve guest satisfaction and repeat visitation.
  3. Stronger Staff–Customer Relationships
    • Positive interactions build loyalty.
    • Happier guests yield better reviews and word-of-mouth.
  4. Dramatic Reduction in Intoxication & Incidents
    • Noticeably reduces intoxication-related issues.
    • Decreases aggression and creates a calmer, safer environment.
    • Enhances guest experience by preventing negative incidents.
  5. Enhanced Venue Safety & Compliance
    • Minimise “Ask to Leave” (ATL) events.
    • Strengthen your venue’s reputation with regulators and local authorities.
  6. Improved Staff Retention & Morale
    • Teams feel empowered and equipped.
    • Better job satisfaction means less turnover.
  7. Elevated Venue Culture & Community Relations
    • Create a safer, more welcoming atmosphere.
    • Build goodwill with neighbours, law enforcement, and licensing bodies.

💻 SASH Online Courses

SASH – BASICS

30–45 minutes
 Covers SASH’s core theory + the key “Save from Intox” scenario

SASH – FULL COURSE

60–90 minutes
 Applies SASH’s unique behavioural theory to 10 real-world venue scenarios

 📩 Contact us for a tailored group quote.

NSW Incentives & Demerit Point Relief

Thanks to our proven results, NSW Parliament’s Joint Select Committee on Sydney’s Night-Time Economy recommended incentivising programs like Three Cheers (Recommendation 30, Sept 2019 - page 51).

  • Remove a demerit point after 12 months by running additional staff training.
  • Reduce your risk of future penalties by implementing SASH correctly.

Frequently Asked Questions

Q: Is SASH fully online?
 A: Yes—complete anywhere, anytime on desktop, laptop, tablet, or smartphone. In-person training is also available by request. [Email Us for a quote.]

Q: How long do the courses take?
A:

  • Full Course: 1–1.5 hours
  • Basics: 30 minutes–45 minutes

Q: Is SASH a big operational change?
A: No. SASH builds on existing RSA practices, removes ineffective habits, and adds simple, high-impact techniques.

Q: Are bulk discounts available?
A: Absolutely. Email us and we’ll provide customised, cost-effective packages for your team.

Q: Want a demo?
A: Click here and scroll to “PREVIEW” in the Course Curriculum.

Q: Other questions?
A: Email us or leave your number and we’ll call you back.

Ready to Transform Your Venue?

Contact us today for a personalised quote and start raising the bar on safety, satisfaction, and profitability.

📧 Email Us